Yvonne has been in the natural and organic industry (foods, supplements, beauty and lifestyle products) for more than 10 years that makes her an experienced resource and partner who knows the natural and organic marketplace like few others.
Before establishing GO Natural Marketing & PR Co., Ltd. in 2010, Yvonne was the General Manager of Penton Media Asia Ltd heading up its Asia office in Hong Kong from 2005 to 2010. Job responsibilities included strategic growth and profitability of Natural Products Expo Asia, Natural Products Expo Japan and NutraCon Asia, along with a team of capable staff and partners in Hong Kong, US, China, Japan, Taiwan, Singapore, Thailand, Korea, Malaysia, Australia and New Zealand.
With years of experience in directing events which brought together manufacturers, distributors, importers, retailers, trade boards, industry associations in the natural and organic industry for business matching, high-level content and networking, Yvonne has established extensive network within the industry and set up GO Natural Marketing & PR in 2010 to continue her passion and experience to help companies succeed in Hong Kong and Asia.
Yvonne has served as one of the governing board members of Hong Kong Organic Resource Centre which is the first organic products certification body in Hong Kong since 2010.
Being an industry insider allows her not only to be well versed in the regulations for the natural and organic industry, but also the reality of the market. Yvonne’s connections to both local officials as well as international organizations related to the industry have proved to be a great benefit to the industry and a valuable asset to your company.
Before joining Penton Media, Yvonne worked for PCCW, the largest IT & telecom company in Hong Kong, as marketing and business development manager for 6 years. She was the project in charge of PCCW Wi-Fi (the first public wireless Internet service in Hong Kong) and Flight Data Display Services (a service jointly developed with the Airport Authority Hong Kong) that are used by all airlines and airport service providers at the Hong Kong International Airport.