ABOUT US
Pioneering Positive Change in Natural Living
OUR STORY
Our Journey Through the Years
At GO Natural Asia, we're more than a marketing agency and publisher—we're a catalyst for positive change. Since 2011, we've empowered like-minded brands, organizations, and communities to promote natural healthy lifestyles, fostering growth that restores peace of mind, vibrant health, and harmony with the environment.
We are a dedicated team guided by a simple belief: authentic work creates meaningful, sustainable change for people and our planet. Our story is one of focused evolution, rooted in promoting natural wellness and conscious living to drive a healthier world.
2011
The Beginning
Founded by Yvonne Chang, our roots were planted deeply in the wellness community. We began as a marketing consultancy dedicated to the natural, organic, and green space, with our founder serving on the board of Hong Kong’s sole organic certification body. From the start, we championed holistic practices like nature immersion, wholesome nutrition, physical exercise, and intentional living to inspire natural lifestyles..
2017
Finding Our Voice
We launched our first publication, the Natural Products Sourcing Guide, which evolved into two influential industry resources: the GO Natural Food Guide and the GO Natural Beauty Showcase. These B2B publications educate buyers on informed, empowering consumers to choose truly natural and healthy products.
2019
Connecting the Industry
Appointed as a founding consultant for the inaugural Natural & Organic Asia, we help create a landmark trade event connecting the entire supply chain, from producer to shelf.
2025
A Year of Transformation
A pivotal year of strategic expansion, solidifying our commitment to holistic wellness.
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We launched our Workplace Solutions division - GO Natural At Work - to help leaders meet their corporate wellness and ESG goals.
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We rebranded as GO Natural Asia to reflect our four integrated service pillars: Marketing & PR, Event Management, Workplace Solutions, and B2B Publications.
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We expanded our regional footprint by opening a representative office in Singapore.
OUR FOUNDER
Yvonne Chang, Founder & CEO
Connecting Purpose-Driven Brands with Sustainable Growth
Yvonne Chang is the Founder and CEO of GO Natural Asia, an integrated marketing agency and publisher dedicated to promoting natural healthy lifestyles. Her vision empowers communities to live happier and healthier lives through holistic practices.
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With deep industry expertise honed as the former General Manager for New Hope Network's (organizer of the world’s largest natural healthy lifestyle trade shows) Asia Pacific office, Yvonne founded GO Natural in 2011. She has strategically evolved the firm from a specialized consultancy into an integrated platform encompassing marketing, PR, event management, workplace solutions, and publications—helping companies align commercial objectives with their values.
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An active advocate for the wellness sector, Yvonne has served on the governing board of the Hong Kong Organic Resource Centre since 2010. Through GO Natural Asia's services, she connects purpose-driven brands with conscious markets, fostering growth that creates lasting positive impact for people and the planet.